Neon semiotics – semiotic writing & art
Introduction to semiotics
Semiotics, also known as semiology, is the study of signs and symbols and their meanings in various contexts. It explores how signs function and communicate information within different systems, including language, visual representations, and cultural expressions. By examining the relationships between signs, their signifiers (the physical or perceptible forms), and their signifieds (the conceptual or abstract meanings), semiotics aims to understand how meaning is created, interpreted, and conveyed.
Semiotics, as defined by the Swiss linguist Ferdinand de Saussure, is the science of signs. It focuses on the processes of signification and the relationships between signifiers and signifieds. In simpler terms, semiotics seeks to explain how signs and symbols convey meaning within a specific cultural or social context. By analysing the structures and functions of signs, semiotics enables us to interpret and understand the world around us.