If you’ve recently taken the metro in Berlin, or in any major city of 25 selected countries, you will have noticed that Apple’s popular “shot on iPhone” user campaign has just been released for the iPhone 7.
To showcase its new camera’s optical image stabilization features, bokeh focus technique, plus the f/1.8 camera aperture and six-element lens, Apple sent out a group of 16 amateur and professional photographers to capture the campaign between the dusk and dawn of the 5th of November. The result is a collection of photographs, time lapses and videos showcasing moments in nature or of urban life around the world under a unifying nocturnal sky.
The low-light conditions determined by the nocturnal theme automatically brought many of the photographers to look for setups with strong emanations of light, whether natural or artificial. As a result the collection showcases a broad spectrum of fluorescent colours: from the reds of an erupting volcano, the gold of fireworks and the cold white of neon.
We just had to take a moment to point out how many of these incorporate neon lights, it is fascinating to see how many of the photographers gravitated towards the medium! With the shots of neon spanning the whole globe - from Shanghai streets, to Johannesburg nightclubs and American amusement parks - it is just mind boggling to see how a century after it began circulating across cities, neon has lost none of its attractive force and is still seen as synonymous of cool aesthetics, cosmopolitan landscapes and modern urban life.