Outdoor advertising hits us in more than one form: Neon and LED lights, illuminated letters and logos, advertising lightboxes or projecting signs are just a few of the possibilities with which events, trade fair stands, office buildings or shops can be presented in a new light. Illuminated lettering, for example, can be ideally used to really set the scene for a company logo on the wall of a building. Illuminated advertising is also suitable for trade fairs or similar events where a company wants to present itself.
Outdoor lighted advertising comes in a variety of forms, each with its unique advantages. Here are some of the most prominent types:
Illuminated advertising letters
These are individual letters or characters illuminated with LEDs. This type of signage allows companies to spell out their brand names, slogans, or key messages in an attention-grabbing manner. A logo can be illuminated from the inside or create a halo effect by means of backlighting. The versatility of illuminated letters enables businesses to choose the shape, size, and colour that best represents their brand identity.
Illuminated advertising sign
A large illuminated sign serves as a powerful visual marker for a company's location or a specific product. These signs often incorporate vibrant colours and captivating graphics to attract attention and convey information effectively. They can be customised to match a company's branding, making them an integral part of outdoor advertising campaigns.
Lightbox advertising involves placing printed graphics or posters on a box with built-in illumination. These displays are particularly effective in dimly lit environments, as the internal lighting enhances visibility. Lightboxes are versatile and can be wall-mounted or freestanding. They provide an excellent platform for showcasing brand messages.