Non-lit shop front lettering
If the overall design concept of your store or showroom skews more towards minimalism, non-illuminated letter options might be the thing for you.
Flat, non-lit storefront letters on a plain surface provide a classy, understated look, especially dark letters on a lighter facade. A great example is the UK-based optician brand Ace & Tate who opted to outfit their stores with black, 2D aluminium letters, thus underlining their more high-end store concept. Nighttime visibility is ensured by a sleek projecting, double-sided lightbox sign.