2D letters as advertising letters

If you’re hinking about an illuminated logo or other signage you should really know all the options. After all, the right sign has to fit the individual shop, business or product. However, an often overlooked question is the decision between traditional 2D letters or 3D lettering.

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A&O 2D letter mounted on the wall

What makes 2D letters so special?

2D letters are a more flat cut variation of backlit letters. This can make 2D letters more suitable for certain environments and projects. Their usually clear and simple design makes them easier to read without the risk of misrepresentation or misunderstanding due to glare, shadows or perspective.

A three-dimensional letter, on the other hand, can have a literally huge impact. Their usually large, massive stature is particularly suitable for reception areas, foyers or outdoor areas such as car parks and driveways. They are recognisable from afar and thus generate attention over a large area.

2D letters and signs, on the other hand, have the ability to convey more information in a smaller area. This makes them a great choice for directional signs or special signs in an educational or nursing home where information needs to be clear and precise. However, although surface-mounted and flat-cut lettering look brilliant, they are not always the first choice for conveying detailed, more extensive information. In some cases lightboxes are better suited here.

Headstarts Studio Logo in 2D and 3D letters mounted on the wall

2D letters Why less is sometimes more!

The combination of graphics in a backlit 2D letter works very well, but it is important to make sure that letters with illumination or illuminated logos are as clearly recognisable as possible. This is where the simple rule of "less is more" kicks in. Clarity helps, for example, when it comes to guiding people. Overwhelming them with extravagant design and detail risks confusing them, especially if they are coming from a distance.

Boss logo in 2D letters outdoor advertising mounted on the wall

Complicated graphics or switching more than one letter can make a sentence or motif difficult to read or recognise. The use of graphics of this type is particularly well suited in recreational facilities, nursing homes or educational institutions. Here, universal motifs are suitable for general understanding. A good example is the signage of a toilet in female and male. In order to make this signage understandable for everyone, the choice of universal drawing for male and female is suitable: ♂ ♀

Buy and order 2D letters online

We have already mentioned the advantages of illuminated or plain 2D letters. Of course, there is a lot more that makes these letters so special. However, the best way to find out whether this signage variant suits you is to try it out! Simply send us a request with your idea and the dimensions. Our team will then get back to you as soon as possible.

Becycle Berlin logo made of 2D and neon light

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