Gym neon signs
Here at Sygns, we’re all about branding. It’s one of the most important topics of today: from the small-time, self-employed social media influencer to the big, international corporation – a recognizable brand image is indispensable in a competitive marketplace, no matter the industry.
This is especially true for gyms and fitness clubs. Think of the popular fitness brands you know: they all have their signature colours. Yellow, orange, red – these are important identifiers of the big players in the fitness industry.
LED neon for Kraftzentrum, a pilates studio located in Munich.
Visual branding can take many forms. It starts with a logo design and signature colour(s) and encompasses your online presence as well as on- and offline marketing materials of all kinds. One of the most important aspects for businesses with physical locations, such as retail stores or restaurants (or gyms!) is – you guessed it – signage. And that’s where Sygns comes in!
Illuminated signage for branding & ambiance
Besides outdoor advertising signage, which every gym should have anyways, tasteful indoor signage can enhance the ambiance of a gym or fitness studio. Gym neon lights and other branded and/or decorative signage offer a subtle yet impactful way to elevate a fitness space’s aesthetic. Neon lights can be fully customised in terms of colour, size, placement, etc., to adhere to branding guidelines. This allows you to integrate them seamlessly into the overall interior design and lighting concept.
Beyond their aesthetic appeal, custom signs can serve as gentle motivators for fitness enthusiasts and help create an inviting atmosphere. A gym is not just about equipment anymore these days; it's about the overall experience. Gym memberships are a lifestyle choice now, and thoughtfully chosen neon signs can contribute to the experience by making the studio more appealing and memorable.
Naturally, we have collaborated with many gyms and fitness brands over the years. In the following, you’ll find some of our favourite projects to give you some inspiration for your own gym, fitness centre, yoga studio… Wherever people get together in a room to get in shape and have fun getting fit!
Sygns x BEAT81
One of the most recent examples is our cooperation with the HIIT machines at BEAT81 – not surprising, as the Berlin sports start-up is still relatively new to the fitness industry. Founded in 2017, BEAT81 is currently in the process of expanding and opening new locations all over Berlin. For their studio in Rosa-Luxemburg-Straße in Berlin-Mitte, Sygns supplied them with branded signage for both indoor and outdoor.
The first sign was a large indoor LED Neon logo (the original BEAT81 logo received a subtle upgrade in 2022) in one of the company’s CI colours: a striking, energetic red. Prominently placed smack dab in the centre of the studio’s back wall, the neon logo is supposed to inspire photos and selfies to be shared to social media – a contemporary marketing tactic that has been working great so far.
This was followed by the second sign, a 3D logo made up of front-lit letters in BEAT81’s two other CI colours, white (the illuminated front) and black (the sides of the letters and the metal rails they are mounted on). This logo now hangs resplendent above the entrance, keeping the studio visible amidst the brightly lit restaurants of Rosa-Luxemburg-Straße.
Both signs are integrated into the lighting set-up of the location so that the trainers can turn them on and off manually. As the studio is underground, its interior is not visible from the street, so the LED Neon logo doesn’t need to glow 24/7 and is switched off at night. The outdoor logo, on the other hand, is only turned on when it’s dark outside, so as not to waste too much energy during the day.
An environmentally conscious yet super pragmatic approach to signage, which fits in with the overall brand identity that BEAT81 has been expertly building over the last few years.
Sygns x BECYCLE
A long-standing collaborator that we value very much, BECYCLE offers yoga, pilates, cycling, barre and HIIT classes in a tastefully decorated boutique fitness studio in the heart of Berlin.
Central to their high-quality interior design is a whole array of custom signs courtesy of Sygns – such as the large BECYCLE logo made of glass neon and brass letters behind the reception desk, or the glass neon sign displaying the company slogan #RideYourRhythm, which has inspired many a selfie over the years.
Both the BECYCLE main studio and the affiliated BEYOND studio in Kreuzberg have projecting lightboxes outside that catch the eye of passersby day and night.
Sygns x Freaky Fitness
Freaky Fitness, located in the south of Germany near Lake Constance, has a very unique approach to their field: workout by way of pole dancing! The independent pole dance studio rebranded recently and made everything new: new logo, new interior furnishing – and new signage.
Where previously they just had a logo painted on the studio wall is now a flashy, bright pink LED Neon sign. Founder Irina and her trainers use the space to create content in the form of photos and video clips for social media, and they wanted an eye-catcher for the background.
The big “Freaky” sign is now part of all their marketing communications and features prominently on their website, which we couldn’t be happier about!
Sygns x ELBGYM
From pink to purple: few gyms have a more recognizable colour scheme than the Hamburg-based fitness chain ELBGYM – and it’s in no small part thanks to their ultra-memorable signage. We have had the honour to provide several of their premium studios all over Germany with bright purple glass neon lights that have become integral to the company’s brand identity.
Sygns x FENRIZ Gym
Another one with personal ties to Sygns, as certain martial arts enthusiasts can occasionally be found practising MMA at this Berlin studio.
The custom light panel for Gracie Academy, their Brazilian jiu jitsu team, proved so popular with team members that they recently ordered a large FENRIZ front-lit letters logo for their MMA studio as well.
We’re already looking forward to the many team photos with the logo on social media!
Custom neon lights for gyms & studios
Customised, branded neon signs can elevate your fitness space like nothing else. Neon lights and their fascinating glow are more than just decoration – especially in large, open spaces, they can be integral in creating whatever ambiance you’re striving for. Neon can be cool and chill, or motivating and energising. Just picture your fitness, yoga, or dance studio bathed in vibrant neon glow. There is nothing better!
Get to designing your custom neon sign or illuminated lettering yourself or check out our suggestions below for some inspiration.
Workout neon sign
Every gym or sports venue owner should understand the importance of creating a welcoming environment for their members or clients. You want your members to come back often to spend their limited leisure time at your studio, so think about how you can use signage to subtly influence them in their perception of your space.
An important aspect of this is making sure that everything is well organised and understandable, for example by clearly marking the different areas of your studio. You can hang a “workout” sign in the – you guessed it – workout area, for a motivational effect as well as for simple information.
You can go for a classic glass neon sign, a modern LED neon sign or a classy, back-lit letters sign for a more understated glow. Add a dimmer to your order to adjust your custom sign’s brightness to create and underline certain moods.
Fitness neon sign
What is the overarching purpose of visiting your venue – whether you offer yoga or pilates, HIIT or spinning classes, martial arts or dance? That’s right: fitness! People do sports for fun, sure, but also to get fit. Fitness encompasses health as well as beauty, and it stands for being comfortable in your own body and treating it well.
So why not acknowledge your and your clients’ goal with a beautiful neon sign? A large “Fitness” neon sign, prominently displayed on a central wall in your venue, will remind everyone of why they are there and work as a powerful motivator. Try it out!
The Gym neon sign
Any gym owner can tell you that you’re not just offering memberships – you’re providing a fitness lifestyle. When potential members step into your gym, they should be able to understand the ethos of your establishment immediately. This is where branding and atmosphere come into play.
A tongue-in-cheek “The Gym” glass or LED neon sign can be a centrepiece of your workout area, convey your dedication and commitment to the lifestyle and provide selfie opportunities for fitness fans to share on social media. Transform your gym into an inspiring space with signage!
Illuminated signs for aesthetics & motivation
Incorporating a well-chosen neon sign into your gym or fitness studio is a subtle yet impactful way to enhance the overall experience for your clients. These signs, while aesthetically pleasing, also serve as gentle motivators, contributing to the inviting atmosphere of your fitness space.
The right neon sign can make your facility more appealing, memorable, and unique, without overwhelming the ambiance with excessive enthusiasm. Striking the right balance in decor and motivation is essential to keeping your clients engaged and satisfied.
Bold colours, striking typography, eye-catching logo design or inspirational messages – gym neon signs can be customised to perfectly fit your brand and your venue. Don’t sleep on the power of neon signage as interior design elements, because it takes more than a nice wall colour and a few indoor plants to create a cosy, welcoming, motivating atmosphere for your members.
Gyms and studios unite people in their passion for sports and fitness – and there’s no better way to communicate this team spirit and at the same time strengthen your brand profile than with custom-made illuminated signage. You can trust us, we’re the experts!